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Encouraging the next generation of families and friends to have fun, we took a comedic approach to each activity that Main Event offers.
Creating our “Main Event Family”, we allowed each family member to get into their zone and focus on prepping for an entire summer of activites and challenging each other to be the best.
This juxtaposed the serious tone of being laser focused with the fun, light-hearted activites they were playing at Main Event.
Releasing multiple spots across Connected TV and social, Main Event Summer Pass made a huge impact for the brand and increased foot traffic and online sales substantially.
In Person Sales up around 60%
Online Sales up over 100% from last year