Google Gen AI
In partnership with Giant Artists and award winning agency, Laundry Service, we create unique POV style social content to showcase the extraordinary capabilities of Google’s latest AI software.
Our Approach
In order for the content to look/feel native to Tik-Tok, we collaborated with content creator, Myles Loftin, to bring an authentic approach to each vignette we produced.
Each scene was meticulously designed to reflect the specific persona or theme we were showcasing. This involved careful consideration of visual elements, such as setting, props, and wardrobe, as well as the overall tone and style of the video. By incorporating Myles’ creative perspective and expertise, we were able to produce content that captured the essence of TikTok content creators and effectively engaged its users.
The Impact
Delivered over 20 unique assets across multiple platforms, including social media, display ads, and video content, resulting in over 15 million views and impressions. The campaign sparked conversations and engagement within the comments section, encouraging users to learn more about Google’s AI technology, its functionality, and practical applications in their daily lives.
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