Rinse & Repeat: Get the Dirt on GOOD GIRLS
Partnered with the award-wining Cashmere Agency and NBCU to create digital extension content around the wildly popular show, Good Girls. We created a world within a Laundromat where two superfans of the show gossip about the characters, plot twists and emotions all while doing their laundry! The characters provide a personal connection to the fans and viewers while recapping the first two seasons in a fun, engaging way.
Our Approach
Setting the stage for an original series that recaps each week of Good Girls while dropping easter eggs for upcoming episodes throughout the season. We wanted to create relatable characters that watch the show and hang out at their local laundromat spilling the tea about their favorite moments, what they think will happen next and comparing the characters to their own lives.
This dynamic interplay between the characters and their shared passion for “Good Girls” will offer a fresh and insightful perspective on the show, fostering a sense of community and camaraderie among viewers.
The Impact
To foster a sense of community and shared engagement among fans of the television show “Good Girls” globally, we developed an online platform that leveraged the established intellectual property of the show. This digital hub provided a space for fans to connect with one another, watch weekly recaps of the show, and actively discuss their theories, predictions and favorite characters.
By creating this interactive environment, we aimed to enhance the fan experience and cultivate a dedicated online community where fans could connect over their shared enthusiasm for “Good Girls.”
To foster a sense of community and shared engagement among fans of the television show “Good Girls” globally, we developed an online platform that leveraged the established intellectual property of the show. This digital hub provided a space for fans to connect with one another, watch weekly recaps of the show, and actively discuss their theories, predictions and favorite characters.
By creating this interactive environment, we aimed to enhance the fan experience and cultivate a dedicated online community where fans could connect over their shared enthusiasm for “Good Girls.
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