The House of Cannabis
The first-ever immersive destination exploring the sights, scents, sounds, and stories of cannabis. Our Co-founder, Matt Cohen, was brought in as the interim CMO to revamp all content, marketing and curate THCNYC as a cultural destination for all things cannabis.
Explore the many dimensions of cannabis.
Creativity. Rebellion. Self-Expression. Three floors and ten captivating, multi-sensory experiences traversing art, music, fashion, cultivation, reform and more
The Culture
FLOOR 4
The Disorientation
A cinematic visual explosion transports you through 6000 years of cannabis, spotlighting the evolution of this revered plant and its profound influence on our culture.
The Euphorium
See sounds and hear color at the ultimate euphoric cannabis-inspired music festival where light and music collide in a synchronized spectacle – all while riding with friends on life-size spinning LP.
The Forum
Take an intimate look at the largely unknown ways that even a minor marijuana conviction can have a lasting effects peoples’ lives. From incarceration to impeding education, immigration, employment, housing and child welfare, hear the personal testimony of 5 individuals whose lives were uprooted by the drug war.
The Joint
Welcome to The Joint, a rotating gallery experience featuring top artists and creators showcasing their latest work and it’s synergy with cannabis culture! Stay tuned for the launch of our latest collab.
The Impact
Increased museum foot traffic by 500% within two months through targeted advertising, partnerships, and community outreach.
Revamped the underutilized lounge into a vibrant space with comfortable seating, cannabis products, games, and diverse programming.
Organized a high-profile celebrity charity event, collaborated with Starter x Cookies on a co-branded product line, and hosted a 1,000-person Halloween party with Afropunk.
The Spot
Roll up and join the party. An indoor urban park, reminiscent of your favorite smoke spot, is the place to hear live music, sharpen your skills at rolling a joint or just chill.
The Hypnodrome
Meet your ‘Higher Self’, a guided levitation where guests take off on a 10-minute hypnotic journey set within a fully immersive LED wrapped space. Created by artist Benjamin Gordon (Drake, The Weeknd, Ye)
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