TPT X TWITTER: Don't @ Me
Teamed up with The Players Tribune and Twitter Sports to create a Live program that engages the rabid Twitter fan base with unapologetic opinions across Sports and Culture.
Our Approach
Hosted by the highly regarded, Rosalyn Gold-Onwude, we structured the show around trending topics on Twitter and secured highly sought after guests to debate each topic.
Providing a live experience on Twitter allows the show to address real time topics and incorporates fans questions/comments in each episode.
The Impact
Don’t @ Me was a tremendously popular live show that consistently attracted an average of 1 million viewers and regularly trended on Twitter during broadcasts. The show’s ability to integrate real-time comments from fans, athletes, and celebrities fostered a dynamic and engaging conversation that kept viewers hooked.
The show’s success was highlighted by its All-Star episode featuring Hall of Fame basketball player Allen Iverson, which was so impactful that it was included in ESPN’s highlights. This recognition from a major sports network underscored the show’s cultural relevance and its ability to generate buzzworthy content.
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