We Are the Washington Commanders
We worked closely with Dexton Deboree and the Falkon Content team to bring this historic event to life via an entertaining and engaging film revealing the new name of the Washington Football Team.
Our Approach
Beyond the controversy, all the heated conversations, various POVs, and complete range of emotions surrounding it lied a story about the human condition, the long history of an organization that truly represents the fabric of our country, the longstanding unity of a large community of people and the interconnectedness of sports and culture within our modern world and changing times.
That was important to be illuminated and celebrated as the ingredients to what the team symbolizes in a deeper sense. We are proud to continue to elevate the standard of sports content and be a part of Football history.
The Impact
Spearheaded a nationwide campaign to relaunch the NFL team in the nation’s capital. The campaign garnered significant attention from major news outlets across the country and generated substantial engagement, amassing over 10 million views and 100 million impressions across various social media and digital platforms.
Read Our Latest Resources
- Interactive, NYC, events
