WNBC
Collaborating with WNBC, we’ve elevated their promos to be more cinematic and engaging, showcasing their position as industry leaders. WNBC consistently pushed the envelope to realize their ambitious vision, ensuring an enjoyable and productive experience throughout each campaign.
Our Approach
Weather is a staple in news broadcasting, but how can WNBC distinguish its coverage and highlight its innovative products and talented meteorological team? The answer lies in crafting relatable storylines and producing promos that resonate with viewers, forging a connection with the familiar faces they see on their screens daily.
By actively seeking and incorporating audience feedback, WNBC can ensure that these storylines address viewer interests and concerns. This engagement can be achieved through the creation of fun, informative promos that answer viewer questions and foster a sense of community.
The Impact
Recipients of numerous Promax awards and a prestigious Daytime Emmy Award, this partnership has consistently produced exceptional work in the realm of weather promos. Our innovative and captivating approach has propelled WNBC to the forefront of the industry, establishing them as a leaders across all networks and competitors. The work consistently demonstrates a high level of creativity, technical skill, and a deep understanding of audience engagement.
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